Author Archive claudej

Byclaudej

Google Content Experiments doesn’t have Multivariate testing — why?

Well the new Google tool “Content Experiments” just came out and replaces the old school “Website Optimizer”.  One interesting thing is that the Multivariate or Multivariable split testing has gone away.

This certainly simplifies things, but is it for the best?

Personally I like to have options. Much of the time, simple A/B testing is the way to go anyway, because you need a lot of data to get results.

However, with optin pages, you CAN get a lot of data. Especially if you’re running a lot of traffic.

Heck, if you’re a getting decent flow of visitors, you can easily test a dozen attributes of your web page and set up a new test every week.

So, that’s too bad for Google users…

But, great news for Extreme Optimizer users, because now you’ll have an additional edge to test and optimize your way to success.

Multivariable split testing can be a powerful tool in your arsenal.

Not really sure why Google would intentionally take away features… Maybe it is because of the development effort since Google Content Experiments is now being integrated into Analytics.

(Don’t get me started on Analytics — it too has its pluses and minuses.)

Anyway, the only thing that really matters is that you’re creating conversion breakthroughs for your sites.

We’re here to help.

Click here to check out our Extreme Optimizer software and see all the powerful ways that you can use it to increase your conversions.

– Claude Johnson
Infinite Profit Solutions – Chief Architect